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Michael Rothschild, MD; Margaret A. Winker, MD

Arch Otolaryngol Head Neck Surg. 2008;134(9):923-924.

	Since this article does not have an abstract, we have provided the first 150 words of the full text and any section headings.

A lot has happened in the online world in the decade since we began informing our readership about the Archives Internet presence.^1-3 The Web has matured as a medium, with massive growth in sheer volume and the emergence of new "Web 2.0" trends: blogging, social networking (eg, MySpace and FaceBook), social bookmarking (eg, del.icio.us and digg), outlets for individuals to engage in both commerce (eg, eBay and CraigsList) and media distribution (eg, Flickr and YouTube), the ascendancy of Google, and collaborative community enterprises (such as Wikipedia).

The Internet has gone from being a novelty—a frontier where anything goes—to a significant piece of the media landscape, with the attendant attraction of government and commercial interests. The generation entering the workforce now has little memory of a time before "just Google it!" was an appropriate (if exasperated) response to any and all requests for information.

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