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Arch Otolaryngol Head Neck Surg. 2001;127:603.

	Since this article does not have an abstract, we have provided the first 150 words of the full text and any section headings.

The Internet is a revolutionary medium for personal communication, and the World Wide Web is here to stay. Dr Rothschild has written an excellent summary of the current potential of the Internet as a marketing tool in medicine. It is true, however, that the Web has been much slower to take hold in medicine than in most traditional businesses. While most physicians have embraced the Internet in some form in their own practices, few have adopted it as a place to market and deliver their services.

Figure appears in full text version. Eric E. Smouha, MD

This fact is hardly surprising since the practice of medicine does not follow the same set of rules as other businesses. For most physicians, the reluctance to provide medical services online does not stem from lack of desire as much as from uncertainty about how to do it. Most of us would like to find new ways to reach patients . . . [Full Text of this Article]

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