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Internet Marketing Offers an Excellent Potential for Increasing One's Practice
Arch Otolaryngol Head Neck Surg. 2001;127:600-602.
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We grew up founding our dreams on the infinite promise of American
advertising. I still believe that one can learn to play the piano by mail
and that mud will give you a perfect complexion.—Zelda Fitzgerald,
1932
Hypothesis: Internet marketing offers an excellent potential for increasing one's
practice.
BACKGROUND
We are currently in the brief window of time during which this hypothesis
is a debatable and interesting question—between the threshold of feasibility
and the point of irrelevance. Five years ago, the statement would have been
meaningless to most physicians. In a very short time, some sort of online
presence (the simplest form of Internet marketing) will be a part of nearly
all medical practices.
Figure appears in full text version.
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Michael A. Rothschild, MD
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PRO
The use of the Internet as a medium for popular culture and commerce
is too big and pervasive to be discounted. It is a revolution in human communication
comparable with those launched . . . [Full Text of this Article]
CON
BOTTOM LINE
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